Video

Reinforcing the Value of Covid-19 Testing Webinar

In this session originally held on June 16, 2021, Hattaway Communications, which conducted a nationally representative study on behalf of The Rockefeller Foundation’s State and Territory Alliance for Testing (STAT), reports on people’s perceptions about the importance of Covid-19 testing and the most effective messages in encouraging them to get tested.

Topics include:

  • Communicating the importance of testing without dampening public enthusiasm for vaccines
  • Identifying how vaccination status may or may not affect attitudes about testing
  • Tailoring messages to different audiences based on their concerns, motivations, and experiences with Covid-19

Related Report:

Reinforcing the Value of Covid-19 Testing: Message Brief

As public attention has turned to vaccines, it is more important than ever that we reinforce the importance of widespread testing to stop new outbreaks before they start. We are launching a Message Brief on Reinforcing the Value of Covid-19 Testing to explore the motivations behind Americans getting tested even as vaccinations rates rise. Insights are informed by a nationally-representative study conducted by Hattaway Communications to identify how vaccination status may or may not affect attitudes about testing.
Download PDF
Back to Top